How the Amazon Effect Has Changed Logistics… for the Better

Jessica Eynon

26 March 2018

Here are 4 ways the Amazon effect has improved shipping logistics beyond e-commerce.

Amazon is everywhere these days: grocery, parcel, healthcare. Industry mainstays are shaking in their boots. Will these sectors be upturned in the way Amazon changed everything else it’s touched?

The shipping industry, in particular, was turned on its head. What started as an online shopping boom has quickly created new supply chain logistics challenges. Consumers now expect shipments of all kinds (not just e-commerce) to arrive fast and cheap, with complete end-to-end visibility. In our opinion, this has changed the industry for the better.

Here’s a breakdown of some of the upsides of the Amazon effect.

4 upsides of the Amazon effect

1. Increased visibility

With the Amazon effect creating demand for more final-mile deliveries than ever before, consumers will continue to seek visibility in shipping. This will drive transparency throughout shipping logistics. To meet customer demands, shippers will need more information about where their products are. This, in turn, will drive efficiencies.

2. Efficiency gains

Consumers’ desire for quick shipping creates more shuffling of goods between points to get them closer to purchasers. Amazon’s logistics model calls for more short-haul trips, with more trucks traveling directly to purchasers’ homes rather than to distribution centers.

This means every aspect of the supply chain must tighten up. Shippers and carriers must streamline inventories, orders, the loading of trucks, and routes. Reviewing supply chains regularly to assess efficiencies will improve overall logistics.

The Amazon effect will continue to put pressure on supply chains to speed up, which will, in turn, drive developments in logistics technology.

3. Leveraging data analytics

Data analytics fuel a fast-paced supply chain. The ever-increasing availability and complexity of data necessitates the use of logistics technology that can keep up and help shippers make business decisions. But many organizations lag behind in terms of technology adoption.

The Amazon effect will continue to put pressure on supply chains to speed up, which will, in turn, drive developments in logistics technology. The result — higher standards for technology use industry-wide. We think this is, overall, a boon for the logistics industry.

4. Savings and customer satisfaction

Logistics is a constantly evolving field, and the Amazon effect is like pressing the fast forward button to customer fulfillment. Enhanced visibility is not only pleasing to the end customer, but it also drives efficiency.

With gained efficiency, shippers are able to pass on savings to the end customer. Data analytics will allow better supply chain forecasting and predictive decision-making. These cost savings, again, will benefit the end customer in shipping.

Forecasting the future

It also seems likely that Amazon’s changes will lead to further automation in the transportation industry, with the expansion of drone delivery and the utilization of autonomous vehicles. What will these changes mean for supply chain logistics? Time will tell, but we anticipate that overall changes for efficiency and safety will continue to make the Amazon effect a positive one.

Jessica Eynon

Jessica is the VP of Technology Solutions at Evans Transportation.

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