Shipper’s Guide: Getting Logistics a Seat at the Table.
What differentiates Evans from the competition?
All of our technology is great, but what Evans does an excellent job with is the personal touch. I've worked at places where they tried to automate everything. There were a lot of personal touches lost by doing that, especially when it comes to transportation management. Customers want you to focus and pay attention to their transportation needs. When you automate all of that, a lot gets lost, and things get missed. Even if the tech does 95% of the work, the other 5% that people are doing is what matters. It’s the people that ultimately differentiate you from the rest, and that’s the EX, or Evans Experience, we bring to the table every day.
Does that translate into new customers?
We brought on a new account recently, and his comment to me was, "You guys have been way more responsive than I could have ever hoped for." To me, that says a lot because this is a guy who doesn't give many compliments, so for him to go out of his way and say something like that proves to me that the Evans personal touch works. When there's a problem, are you responding, or are you ignoring it? Sometimes it's that simple.
What do customers look for from Evans?
It's a combination of a few things. First, it's typically a solution to a problem. If they are looking to invest in transportation, they are usually looking for a solution to a current problem. That said, ultimately, this is a people business, and I think that the culture at Evans is attractive to our customers. So that's why getting back to normal will be significant because there's only so much you can do over Zoom, and ultimately getting back in front of people and meeting people is what makes the difference.
Some Matthew Factoids:
A big thanks to Matthew for taking the time to chat with us. Connect with Matthew on LinkedIn when you get a chance, and thanks for reading!